LAUGHING
ONION

DESIGN

DESIGN

LAUGHING
ONION

DESIGN

SENIOR PRODUCT DESIGNER · I/O PSYCHOLOGIST · REAL ESTATE INVESTOR & DEVELOPER

I DESIGN AI-DRIVEN PRODUCTS FOR PEOPLE WHO BUY, SELL AND BUILD REAL ESTATE.

I DESIGN AI-DRIVEN PRODUCTS FOR PEOPLE WHO BUY, SELL AND BUILD REAL ESTATE.

8+ years in SaaS and e-commerce, an M.S. in I/O Psychology, and a land company where I buy, market and develop property myself.

01 / ABOUT ME

I'm Keith Lawrence II, a senior product designer based in Denver, Colorado. I've spent 8+ years designing SaaS, e-commerce, retail tech, fintech and healthcare products, most recently as the sole UX/UI product designer at ReaLift.

WHO AM I? WHO?

I hold a Bachelors of Science in Sociology (major)/Psychology (minor) from THE Florida State University, a Masters of Arts in Psychology with a focus on Organizational Psychology from the University of the Rockies (now University of Arizona - Global), and a Certificate in UX/UI Design from General Assembly.

I hold a Bachelors of Science in Sociology (major)/Psychology (minor) from THE Florida State University, a Masters of Arts in Psychology with a focus on Organizational Psychology from the University of the Rockies (now University of Arizona - Global), and a Certificate in UX/UI Design from General Assembly.

I also run MITS Land, where I find, buy, market and develop land. That's why I design for real estate: I've sourced deals through direct mail, built listing packages, tracked buyer inquiries across channels, and taken a Tampa teardown through rezoning to four townhome units.

My M.S. in I/O Psychology shapes how I research. I start with how people actually make decisions, then design the system around them. Outside of work I'm a musician, a photographer and a lover of all things outdoors.

I also run MITS Land, where I find, buy, market and develop land. That's why I design for real estate: I've sourced deals through direct mail, built listing packages, tracked buyer inquiries across channels, and taken a Tampa teardown through rezoning to four townhome units.

My M.S. in I/O Psychology shapes how I research. I start with how people actually make decisions, then design the system around them. Outside of work I'm a musician, a photographer and a lover of all things outdoors.

02 / RECENT WORK

Enjoy a glimpse into a selection of my UX product design solutions and innovative UI digital concepts

LISTING LAUNCH AGENT

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LISTING LAUNCH AGENT

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LISTING LAUNCH AGENT

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REALIFT

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REALIFT

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REALIFT

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03 / EXPERIENCE

ReaLift

Senior Product Designer

2022 — 2026

2022 — 2026

AppIt Ventures

Lead UX/UI Designer

2022

2022

Laughing Onion Design

Lead Product & Graphic Designer

2018 - Present

2018 - Present

8+

Years of Experience

8+

Years of Experience

8+

Years of Experience

30+

Satisfied Clients

30+

Satisfied Clients

30+

Satisfied Clients

40+

Projects Done

40+

Projects Done

40+

Projects Done

04 / EDUCATION

"If you're not a little embarrassed. by the designs you created a year ago, you're not learning enough" - Me

UX/UI Design

General Assembly

Masters in Psychology - I/O Psychology

University of the Rockies (now University of Arizona)

Bachelors of Arts - Sociology(maj)/Psychology(min)

Florida State University

UX/UI PRODUCT DESIGNER

PRODUCT DESIGNER

05 / ACCOMPLISHMENTS

Just a space to toot my horn. Because if I don't do it, who else will?!


  • RealSize results: 32.5% average return reduction and 9.8% conversion lift across merchants (company-reported).

  • 1st Place, Levi Strauss & Co. Denim De-Coded Hackathon · Dec 2022. We built an AI-powered e-commerce plugin that provides instant, under-a-minute body sizing and a virtual fitting room directly on the product page to eliminate size anxiety and reduce return rates

  • Self-serve scan: fewer than 0.01% of shoppers contact support about the experience (company-reported).

  • Accessible by default: Listing Launch Agent prototype scanned with axe-core against WCAG 2.2 AA, with every issue found fixed.


  • RealSize results: 32.5% average return reduction and 9.8% conversion lift across merchants (company-reported).


  • 1st Place, Levi Strauss & Co. Denim De-Coded Hackathon · Dec 2022. We built an AI-powered e-commerce plugin that provides instant, under-a-minute body sizing and a virtual fitting room directly on the product page to eliminate size anxiety and reduce return rates


  • Self-serve scan: fewer than 0.01% of shoppers contact support about the experience (company-reported).


  • Accessible by default: Listing Launch Agent prototype scanned with axe-core against WCAG 2.2 AA, with every issue found fixed.


  • RealSize results: 32.5% average return reduction and 9.8% conversion lift across merchants (company-reported).


  • 1st Place, Levi Strauss & Co. Denim De-Coded Hackathon · Dec 2022. We built an AI-powered e-commerce plugin that provides instant, under-a-minute body sizing and a virtual fitting room directly on the product page to eliminate size anxiety and reduce return rates


  • Self-serve scan: fewer than 0.01% of shoppers contact support about the experience (company-reported).


  • Accessible by default: Listing Launch Agent prototype scanned with axe-core against WCAG 2.2 AA, with every issue found fixed.