Our PROBLEM

Without important conversions with the customers and the hired personal assistants, my team would have focused on the wrong MVP. Our problem was that customers weren't completing the checkout process and not upgrading their services to spend more. So we focused on every step from downloading the app to booking to completion of checkout. Our initial "solution" was to provide more clarity in the UX and absolution in the UI when booking a service. However through user interviews, we came to realize that customers really just didn't even understand how the current app functioned.

Our SOLUTION

1. Since the current app did not have any sort of Onboarding or Tutorial, I tested and designed and tested and re-designed an onboarding carousel for first time users.

2. The current booking process left much to be desired in terms of comprehension and appearance. Customers weren't sure what they were paying for and how much they were paying until checkout. I tested and designed and tested and re-designed a transparent booking process that also allowed the customer to upgrade with a discount.