NATURAL GROCERS {N} POWER
Role
UX / UI Designer
Industry
Consumer Goods
Contributions
UX Research / UI Design
Service
B2C
MY ROLE
I was brought onto this project to assist with the visual layout, UI design, and to refine navigation and search experiences based on user behavior, ensuring an intuitive and efficient digital experience.
KEY ACHIEVEMENTS
Since Natural Grocers never had a native app before this, it was imperative that the design process was meticulous and the final product aligned with their business goals and their customers needs.
The Onboarding Tutorial I created highlights the strengths of racking up more points with their {N}power Rewards Program thus educating the customer in return empowering them thus increasing confidence to spend more.
Between the Recipes and Articles, I applied progressive disclosure principles to simplify complex filtering options and reduce cognitive load.
Icons I designed for the Nav Bar made the final cut. I am especially proud of the Recipe icon of a book and whisk!
The WHAT
Natural Grocers never had a native app before our team worked relentlessly on it. Their major business goal was to push their newly launched {N}power Rewards Program so their customers could track coupons and promotions. Not only could their customers
OUR PROBLEM
Customers often struggle to find the right content quickly due to poor navigation, confusing categorization, and ineffective search filters. Without a clear structure, they end up frustrated, bouncing from pages without finding what they need. By improving card sorting, taxonomy, filtering, and tagging, we can create a more intuitive experience that aligns with user expectations. The goal was to make information easily discoverable, reduce friction in search interactions, and ensure users get to their desired content faster and with less frustration.
OUR SOLUTION
When you're in a grocery store and you don't know where something is, the traditional way to find your item would be to ask someone or look up at the top of the aisles to find categorized keywords. We wanted our search functionality to work the same way.
KEY TAKEAWAYS
Life is quite funny in its way of teaching us at a certain time when we're unsure if we'll need that experience or that information. This was my second time working with a grocery store for search functionality, tagging, and taxonomy. My first time was a hypothetical UX challenge using a failing grocery store in my UX UI Design Immersive. Little did I know that about a year later, I'd be using very similar tactics and methodologies for Natural Grocers.
