REALIFT
Contributions
3D Design / UI Product Design / Animation / UX Research / Data Analysis
Service
SaaS
Industry
AI & ML in Apparel
Role
Senior UX / UI Product Designer
MY ROLE
As a Senior Product Designer, my role is to understand the client's needs based on feedback and data, increase customer confidence when making purchases, ensure the customer understands the process of using the web app, and make sure that our application is being used correctly for accurate results.
KEY ACHIEVEMENTS
Developed and maintained comprehensive design systems in Figma, including global components, and implemented step-by-step tooltips, prompt scripting and onboarding flows for an AI-driven and ML platform.
Analyzed qualitative data and led collaborative sessions with cross-functional teams to translate research findings into actionable design solutions.
Proposed UX improvements based on research that enhanced user satisfaction and streamlined the product experience.
Decreased product return rates by 38.5% & increased revenue by 30.5% by implementing a shoe-sizing tool, enhancing customer confidence in online purchases.
The WHAT
Deep Learning with Fit Preference
We identify the fit preference of the shopper with a simple question, which is then compared to our immense database of shoe sizes and feet dimensions. We then apply this to the results of the feet measurements, as well as the Last measurements, which enables us to achieve a 95% accurate shoe size recommendation.
OUR PROBLEM
From a helicopter view, our major concern is finding accurate shoe sizing thus eliminating wasteful returns. When shopping online, shoppers generally stick to a normal size they like to wear and disregard size charts. This creates an inaccurate system of sizing & fit, which in turn, leads to a 15-35% return rate online for footwear merchants, with 80% due to sizing.
MY PROBLEM (S)
Since designing this product from the ground up, I have seen many iterations. Throughout those iterations, some great ideas prevailed and we got rid of some not so great concepts which has led us to our product in use today. A BIG part of my role is to understand consumer behavior so that they, in return, understand how to use our app effectively and efficiently.
OUR SOLUTION
ReaLift, which began with 2D optical scanning, is now 3D scanning shoppers using the web browser. Shoppers now receive the benefits of downloading an iOS application to utilize lidar, all with their web browser. 3D scanning enables ReaLift to accurately measure the feet to recommend the ideal shoe size.
PICTURE SUPERIORITY EFFECT
Humans process images 60k times faster than text and 90% of the information transmitted to the brain is visual. Whenever I was running into issues with customers not fully grasping how to utilize the app, I went back to the Onboarding Tutorial and stripped back the words as much as possible.
KEY TAKEAWAYS
I essentially find solutions to problems that haven't come to fruition yet. Granted, assumptions can drive certain outcomes but the truth eventually comes out when customers take the product for a spin. Utilizing A/B testing and Usability Testing, we've come to understand a great deal about consumer behavior.
